Our Team
Meet the people behind the adventures.
Directors
Put simply, we're adventure people.
Sam Sutton
Director
In 2003, our university dream started to become reality and we’ve been living it ever since. I love the expression of nature and The New Forest demonstrates this beautifully. Wild spaces, wild animals and ancient trees, you can really sense our connection to the past and witness how we’re shaping our future. It’s great to be part of something bigger than yourself!
Rich Pearsall
Director
Starting and running New Forest Activities has been a great adventure. It’s a pleasure to meet new people who share a love of the great outdoors. I became hooked on paddling at university and still find it an exciting and challenging sport. I am very proud of what we have built and know there will be a lot more excitement and development over the coming years.
Management Team
Heading up our teams (and adventures of course!)
Abi Orman
Marketing
Abi is the creative spark behind our marketing magic at New Forest Activities. From crafting captivating campaigns to keeping our social media buzzing, she ensures we're seen, heard, and loved. With Abi, it’s always bold ideas, big smiles, and brilliant results!
Kirsty Gray
Groups Wizard
Coming Soon...
Activity Team
Introducing our customers to new adventures.
Ruth Kisak
Senior Instructor
Moving down from Derbyshire, Ruth joined the company in March 2026. She has been instructing since 2020 and has worked on 3 different continents. When she isn’t in the woods, or on the river, she is usually tucked away in her craft room. Most recently, Ruth has been taking joy in upcycling and repurposing old outdoor equipment - saving it from becoming landfill waste. It is important to Ruth to make the outdoors, and outdoor education, as accessible as possible. She loves to adapt sessions to individuals needs and facilitate an experience that might not be achievable somewhere else.
Kai Bagg
Outdoor Instructor Apprentice
Kai joined NFA in March 2026 on a Level 3 Outdoor Instructor Apprenticeship. With a love for the outdoors and experiencing new things, he wanted to make others feel the same way. He loves helping people achieve things they didn't think they could do and is passionate about outdoor education being accessible for all. When he's not out on activities or greeting you on site with a smile, you'll probably find him sprinting (or climbing) to another adventure!
Chris Frewin
Lead Instructor
Office Team
Facilitating behind-the-scenes magic.