About Us

Meet the people behind the adventures.

Who are New Forest Activities?

At New Forest Activities we pride ourselves on the following core values; Providing honest information and appropriate environments. Having enthusiasm and interest in customers and their experiences, and creating valuable and long lasting relationships with customers, providers and associates.

Born in 2003 out of a passion for paddlesports, Sam and Rich created Liquid Logistics with the mission of making it easy for people to enjoy time on the water. Moving on and expanding over the years, New Forest Activities is now the largest provider of outdoor activities within The National Park. Our mission is simple: To provide fun and enlightening experiences, from our base in The New Forest.

We strive to continually improve our range of activities and services, based on the feedback we receive from our lovely customers.

Get in touch with us today!

Meet The Team

Put simply, we're adventure people.

Sam Sutton Director

Sam Sutton


In 2003, our university dream started to become reality and we’ve been living it ever since. I love the expression of nature and The New Forest demonstrates this beautifully. Wild spaces, wild animals and ancient trees, you can really sense our connection to the past and witness how we’re shaping our future. It’s great to be part of something bigger than yourself!

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Rich Pearsall


Starting and running New Forest Activities has been a great adventure. It’s a pleasure to meet new people who share a love of the great outdoors. I became hooked on paddling at university and still find it an exciting and challenging sport. I am very proud of what we have built and know there will be a lot more excitement and development over the coming years.

Management Team

Heading up our teams (and adventures of course!)

Steve Mead Activities Manager

Steve Mead

Activities Manager

Steve’s our Activities Manager, responsible for making things happen on the ground throughout the year. You'll often find him out on his bike or paddling in his canoe with his adventure pup, Prim.

Abi Kitcher Office Manager

Abi Kitcher

Office Manager

Running things in the office, Abi makes sure the team are on hand to help people find and book the right experiences easily. You'll usually find her on a dog walk with her spaniel Poppy (with a pumpkin spice latte in hand, of course).

Matthew Kitcher Marketing Manager

Matthew Kitcher

Marketing Manager

Matthew’s responsible for delivering the New Forest Activities marketing plan. When he's not paddle boarding or listening to K-Pop, he's usually coming up with his next new and exciting marketing campaign.

Office Team

Here to help, every step of the way.

Hesper Stratford Team Building Coordinator

Hesper Stratford

Team Building Coordinator

Hesper deals with our corporate team building bookings. When she's not watering the NFA office plants, she's helping businesses plan awesome adventure days in the great outdoors.

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Ellen Smith

Customer Service Coordinator

As well as adventuring with us, being an avid horse rider, Ellen also enjoys exploring the forest on horseback as well. When it comes to the The New Forest, this girl knows her stuff.

Eva Best Junior Content Producer

Eva Best

Junior Content Producer

You can usually spot Eva out and about on sessions with her trusty camera, capturing footage for her next video project. If you ask nicely, she'll snap a few photos of you too!

Sammii Gates Customer Service Apprentice

Sammii Gates

Customer Service Apprentice

The newest member of the office team and all round ray-of-sunshine, Sammii loves an early night just as much as she loves finding awesome adventures for our customers!

Instructor Team

Introducing our customers to new adventures.

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Ellen Horne

Senior Instructor

Our Eco-Queen Ellen can usually be found guiding our customers on the wonderful Beaulieu River. She's also responsible for the 'NFA Goes Green' regime to help us become an even more environmentally friendly business.

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Chris Cartmel

Senior Instructor

Helping to head up the instructor team, when Chris isn't delivering 5-star activity sessions he enjoys a bit of white water boating and discovering new walking spots in The New Forest.

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Justin Lowe

Senior Instructor

You'll usually find Justin on our battlefield, heading up our action-packed BattleZone activity. In his spare time he's an avid poet and loves to write all about his adventures in the great outdoors.